The Rise of FourSquare
Unless you’re an avid mobile Internet user or are seriously into the social networking scene then you may not have heard of FourSquare and nor may you have heard of the craze that is called geo-tagging. Don’t scoff at it just because you’ve never heard of it because the majority of us had no idea what micro-blogging was until Twitter erupted into our browsers.
FourSquare is the epitome of geo-tagging, the granddaddy of such applications. Visit a new location, tag it as visited using your mobile and the FourSquare site and you will be rewarded with points and other rewards. You can also leave a comment and even review the place you visit.
As you can imagine once the site began to gain in popularity having achieved something of a cult following, small local businesses really started to sit up and pay attention. Their business could be listed on the FourSquare site and users were then actively encouraged to visit and tag it. Small businesses, and especially local bars and cafes, were among the first to leap on the idea but bigger organisations soon followed.
FourSquare now boasts more than 2m users which is a very impressive total for a service that is predominantly used on mobile phones with internet access. What’s more, if you own a business and are looking for inspiration to get involved then look no further than pizza company Domino’s. Having beaten analyst predictions and returned a decent profit in very difficult market conditions, the company put a lot of their success down to their FourSquare initiative.
If it’s good enough for Domino’s then surely it’s good enough for your business isn’t it?
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