The Bing/Facebook Agreement

Posted by admin | Uncategorized | Tuesday 19 October 2010 3:53 am

Everyone seems to be raving about the Bing and Facebook agreement. Certainly it means big things for the Internet reputation management, and analysts are very excited about how this could impact the industry. Microsoft made the announcement on October 13th. They had the inside track thanks to Microsoft’s investments in facebook and ownership of Bing–it was natural that the two would at some point strike a deal that was mutually beneficial.

For example, a user searching for a restaurant may see comments from his or her Facebook friends who went to that restaurant and liked it.

This recommendation is a strong social signal and one that Google failed to provide with its own Google Social Search earlier this year.

Of course, this social search system that Bing plans to build will take time to be made more successful. In the beginning, at least, the system will not work perfectly. As of right now, Bing only has about 11% of the search engine market share, but that number could go up after this measure.

Reputation Management services are becoming a crucial need for any company with an online presence. Reputation Hawk is a leader in this field.

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