ReputationHAWK cures the illness of the Internet

Posted by admin | Uncategorized | Monday 16 November 2009 6:01 pm

Companies today to spend anywhere from hundreds to millions of dollars on advertising on a yearly basis. On TV, Radio, and the Internet—a company’s brand is extremely important to its continued success. On TV and Radio, if other companies or individuals attack those businesses, they will suffer from repercussions to their reputation. Think about it, if Burger King launches a series of ads criticizing McDonalds, they’ll likely just give themselves a bad reputation. The same is not true online, though, because of the anonymity of the Internet.

On the Internet, the more outrageous the claim, the better. We have seen that truth is not a key factor on the Internet—look to those forwarded emails for proof. There is an entire website,, dedicated to debunking stories which get passed around in emails. If only there were something similar for the business-side of the Internet. Too often, disgruntled employees, malcontents, and pranksters will spend an afternoon destroying the reputation of an otherwise loved company. In the real world, when a name is connected to the complain, the complaint must be believable. On the Internet, because of it’s anonymity, the claim can be as outrageous as the individual wants. In fact, the more outrageous the better. If it’s discovered to be false, oh well—he’ll never be attached to the lie. If it is simply accepted by the reader, GREAT, it is more likely to ruin the company’s reputation that way.

This assault on certain business’ and individual’s reputations lacks integrity, but is very successful. ReputationHAWK is a company that seeks to put an end to this dishonest scheme of getting ahead or subverting others unfairly. offers services which can help to de-emphasize these links in search results, so that far fewer people will see them.

Cleaning up your search results is possible through firms that specialize in Internet Reputation Management. Reputation Hawk has offered this service since early 2007 when the industry first began.

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