This author of this article present an interesting theory, that privacy stands in almost direct contrast to your online reputation. He is particularly perceptive about the history of privacy and how it has changed with the advent and evolution of the Internet.

It is becoming very normal for someone that I am meeting with that has never met me, to look online.  What they see forms an early opinion and I would rather they hear from me than others.  This means I must put information about me online.  Ergo, our desire for privacy is running smack dab into our need to culture an online reputation.

I’m not sure I agree with his theory, but it’s certainly entertaining and interesting. It seems to be intuitively true, too. The need to credential ones’ self online can only be accomplished effectively by personal reputation management.

http://www.technologystory.com/2010/03/21/privacy-vs-online-reputation/