Multi-purpose!
Too many people only think of using reputation management services after their reputation has been maligned and their search results display it prominently. However, reputation management services can also serve a preventative purpose. Furthermore, they can contribute to your online presence, which is always a good thing.
http://www.articledashboard.com/Article/Internet-Reputation-Management—Removes-Negative-Online-Publicity/904664
Reputation Management services are becoming a crucial need for any company with an online presence. Reputation Hawk is a leader in this field.