No matter how much or how little business you conduct online, you need to remember that your potential customers or clients, and even business partners, are increasingly likely to conduct their research using the net. It’s fast, effective, and efficient providing your leads with a simple means to find out what others think about you. As such, managing the pages that those leads see should be considered a part of your online marketing or online branding efforts – any Internet reputation management program should start by determining your existing online reputation.
Online reputation can be tracked in many ways. Customers and others that have endured a bad experience with you or your business may post on their own blogs, other blogs, social networking sites, review directories, and even article directories. It would be impossible to check every single possible venue for such reviews. Using a search engine it is possible to get a quick snap shot of current results but for ongoing results you need a more permanent solution.
MonitorThis is a free feed service that aggregates results from 20 different search engines providing them in a single feed. As new results are indexed by each of the search engines the feed is updated so that you can see new results as soon as they are first discovered by search engine spiders.
Included in the list of search engines are major news sites like Google News and Yahoo News as well as blog search engines such as Google Blog Search, Technorati, and Blogmarks. A convenient and free way to see all of the most recently indexed pages containing your name, your business name, and aliases.Cleaning up your search results is possible through firms that specialize in Internet Reputation Management. Reputation Hawk has offered this service since early 2007 when the industry first began.