Gordon Brown’s Gaffe and ORM

Posted by admin | Uncategorized | Saturday 1 May 2010 1:28 am

This v-log is a good example of how Search Engine Reputation Management intersects with business, school, and yes, even politics. Gordon Brown, the current Prime Minister, made a giant gaffe this week in which he forgot he had a microphone on him and referred to a voter as a “bigot”. If you google “Gordon Brown” right now, you’ll get a number of links telling you this story in various ways.

Most professionals in the online reputation management industry say this is nothing but bad for Prime Minister Gordon Brown. However, in the long-term it can be fixed by online reputation management. This is just the digital part of repairing a reputation, but it is important in its own right–especially at the Internet becomes more and more important.

Unwanted publicity can be like a virus on the Internet. There are firms such as Reputation Hawk that specialize in cleaning it up.

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