Customer Reviews And Their Increasing Importance

Posted by admin | Uncategorized | Monday 22 February 2010 11:11 pm

This guest column at AuctionBytes ought to be turned into regular column. The author, Pehr Luedtke, describes why online customer reviews are so important in a day and age when your internet reputation matters so much. This is true both of multinational corporations and small businesses.

Product reviews are a critical step in the decision-making process of the savvy consumer, both online and offline, as shoppers have come to expect online reviews on retailers’ sites. The latest Nielsen Global Online Consumer Survey revealed that 90% of respondents say that they trust recommendations from people they know, while 70% admit to trusting consumer opinions found online.

There is a lot more meat in the article that is worth digesting. Small and medium sized businesses, especially, could benefit from the strategies and information imparted in the article.

http://www.auctionbytes.com/cab/abu/y210/m02/abu0257/s03

Reputation Hawk was one of the first companies to specialize in the field of Internet Reputation Management.

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