BP’s Major AdWords Campaign

Posted by admin | Uncategorized | Friday 11 June 2010 1:00 pm

News broke amongst the online reputation management industry yesterday that British Petroleum, the oil company that is currently dealing with a major media fiasco because of an oil spill off the coast of Louisiana, has begun buying up search words through Google AdWords. Every news article guesses that the ad-campaign they are waging is quite large and quite expensive, but few people have ventured a guess as to how expensive it could be. Over at SearchEngineWatch, one of the best blogs for information about the industry, there is an article which attempts to estimate the costs of the campaign.

They lay out the math really well and have obviously done their homework. They estimate that BP has spent around $1 million on ads through Google AdWords and Youtube thus far, a fairly hefty amount and probably one of the largest buys this year. Industry experts suggest that down the line British Petroleum will likely be paying big money for an extensive Internet Reputation Management campaign too, though certainly not yet.

Cleaning up your search results is possible through firms that specialize in Internet Reputation Management. Reputation Hawk has offered this service since early 2007 when the industry first began.

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