BP’s Instant Crisis

Posted by admin | Uncategorized | Tuesday 27 July 2010 5:26 pm

The example of the month for Internet reputation management problems is British Petroleum. Their massive oil spill off the coast of New Orleans, an already-embattled city in a struggling state, has caused a reputation problem the likes of which have not been seen since Enron.

Live video feeds of the spill and constant, accurate updates have created a maelstrom of anti-BP commentators and a staunch base of concerned citizens. The brand has taken a beating from angry individuals, influential opinion leaders and, notably, the satirical spoof Twitter account @BPGlobalPR, whose administrator offers gems such as: “Free speech is an American thing. We’re a British company. You do the math.”

That this spoof account has almost 184 000 followers, which is more than 10 times those following the real BP Twitter account, @BP_America, is an apt illustration of the power of the speeding bullet that is social media. This bullet seems to have pierced the heart of BP’s share price, which has plummeted by tens of billions of US dollars. The cost of responding to the crisis promises to generate similar losses.

All of this instant-reaction style social media means one thing: That an online reputation crisis can spread to a global scale in a matter of hours.


Unwanted publicity can be like a virus on the Internet. There are firms such as Reputation Hawk that specialize in cleaning it up.

The Rise of FourSquare

Posted by admin | Uncategorized | Thursday 22 July 2010 10:54 am

Unless you’re an avid mobile Internet user or are seriously into the social networking scene then you may not have heard of FourSquare and nor may you have heard of the craze that is called geo-tagging. Don’t scoff at it just because you’ve never heard of it because the majority of us had no idea what micro-blogging was until Twitter erupted into our browsers.

FourSquare is the epitome of geo-tagging, the granddaddy of such applications. Visit a new location, tag it as visited using your mobile and the FourSquare site and you will be rewarded with points and other rewards. You can also leave a comment and even review the place you visit.

As you can imagine once the site began to gain in popularity having achieved something of a cult following, small local businesses really started to sit up and pay attention. Their business could be listed on the FourSquare site and users were then actively encouraged to visit and tag it. Small businesses, and especially local bars and cafes, were among the first to leap on the idea but bigger organisations soon followed.

FourSquare now boasts more than 2m users which is a very impressive total for a service that is predominantly used on mobile phones with internet access. What’s more, if you own a business and are looking for inspiration to get involved then look no further than pizza company Domino’s. Having beaten analyst predictions and returned a decent profit in very difficult market conditions, the company put a lot of their success down to their FourSquare initiative.

If it’s good enough for Domino’s then surely it’s good enough for your business isn’t it?

Cleaning up your search results is possible through firms that specialize in Internet Reputation Management. Reputation Hawk has offered this service since early 2007 when the industry first began.

Is Facebook Like A Relationship?

Posted by admin | Uncategorized | Wednesday 7 July 2010 1:24 pm

I read an article recently at one of the Chicago Tribune’s news blogs, about facebook and how to protect against online defamation. It would be enlightening to many people, I think. Judging by how I’ve seen many people use social networking sites, they need to read this.

Using Facebook is a little like being in a relationship. When things are going well (people are “liking” your status updates and commenting on your photos), you couldn’t be happier with it, but if, for whatever reason, you decide to part ways, you realize it knows way more about you than you wish it did.Once your information is out there, it’s out there.

Seventy percent of America’s hiring managers have rejected job candidates based on what they found when researching candidates’ social networking profiles, according to a Dec. 2009 Microsoft survey.

“Some job seekers are turning to Online Reputation Management (ORM) firms to help them improve their digital personas,” according to a press release from the Privacy Rights Clearinghouse, a non-profit consumer information, privacy protection, and advocacy program.

But ORMs cannot permanently remove embarrassing content from the Internet any better than you can, so why pay for their services? Privacyrights.org offers job seekers several helpful (and free) methods to clean up their online profiles:

Continue reading the rest of the article in order to find out what the methods are. They’re well worth reading.

Online Reputation Management Services have been provided by Reputation Hawk since early 2007.