Reputations You Need To Protect

Posted by admin | Uncategorized | Thursday 29 April 2010 9:02 pm

The Internet is a highly valuable source of information for businesses and consumers. This is great news if you’re searching for information on your next potential purchase and it’s also great news if you have a raft of positive reviews posted on all of the major websites. When potential customers search for information about you and your services, and they invariably will do, you can enjoy what amounts to word of mouth marketing.

However, the flip side of the coin is that these same individuals can also post negative press which can have a damaging effect now and long in the future. While magazine and newspaper reviews may be forgotten in a day or a few weeks at the most, negative press has a tendency to hang around for a lot longer on the Internet.

Burying negative press with informative pieces and positive posts is one of the most effective forms of online reputation management but what names and reputations should you be protecting?

Your name – this is especially important for professionals, freelancers, and anybody that is the face of a company.

Your aliases – if you sign up with social sites and other services using a different alias then you need to protect this name too.

Your company name – probably the first thing that most potential clients will search for is the name of your company so protect it and any regularly used alternatives.

Product and brand names – some products are considerably more famous than the company that manufactures or sells them and consumers will often search for individual product names before purchasing them.

Names of  company executives – sales people, directors, and other public facing executives need to have their reputation protected for their own good and the good of your company.

Negative Publicity online can immediately hurt a company's profitability. Reputation Hawk specializes in suppressing unwanted publicity.

What Julius Malema Tells Us About

Posted by admin | Uncategorized | Monday 26 April 2010 5:20 pm

One of the most interesting ways in which we can test the impact of online libel is to look at cases in which online libel effects companies or politicians and be able to test their popularity both before and after the online libel occurs. Politicians make this particularly easy because their popularity is often being gauged.

Julius Malema is a South African politician, a firebrand who has several scandals under his belt, who is the topic of the article excerpted below.

Earlier this week, working with an online brand monitoring expert, we asked the question: What value does the brand “Julius Malema” have?

Brand value has become one of the most important measures for many companies. The measurement of the value of a brand is complex, but these days as the Internet is the primary carrier for brand mentions (particularly as it often clips and repeats mentions in other media). This means it’s now possible, by applying some standard metrics, to measure the value of anything we may call “a brand”.

This will be the wave of the future as far as how we gauge public opinion about a particular issue, event, or person. Polling and brand analysis will become instrumental in gauging these sorts of things.

http://www.thedailymaverick.co.za/article/2010-04-20-analysis-julius-malema-and-the-advertising-value-of-being-hated-by-the-media

Search Engine Reputation Management is the practice of suppressing unwanted publicity in major search engines. Reputation Hawk is a leader in this field.

Unvarnished Gets Bad Press

Posted by admin | Uncategorized | Tuesday 13 April 2010 2:45 am

If you have ever wanted to have everyone you know say bad things about you, then you’re going to get your wish! I say this tongue in cheek, of course, because no one would really want people to say bad things about them. But one social networking site is about to make that possible with guaranteed anonymity. Unvarnished’s creator claims the site will have protections against Internet defamation, but many critics remain unconvinced.

Unvarnished functions like other social networking sites–especially the popular professional social networking site, LinkedIn. Users can create a profile with their resume and work information, and request reviews from their professional colleagues. The difference, of course, is that users can also “create” a profile for non-Unvarnished users–if you, say, want to leave a review of that shoddy intern from two summers ago and he/she doesn’t have a profile–no worries, you can still leave the review. Shoddy intern can then claim said profile later, if he/she so desires.

And this is one of the more positive things that anyone has to say! I kid, of course. The site very well could disprove its critics and turn out to be a useful tool for employers–but I, too, remain unconvinced of its efficacy.

http://www.pcworld.com/article/193681/unvarnished_new_social_network_could_ruin_your_reputation.html

Reputation Hawk was one of the first companies to specialize in the field of Internet Reputation Management.

Unvarnished–The Future or the Past

Posted by admin | Uncategorized | Friday 2 April 2010 2:43 pm

Unvarnished is a new website that does to individuals what Yelp does to businesses. While some have had very positive things to say about this, I doubt if they have ever run a business and had it profiled on Yelp. CNET, always reliable for issues involving brand reputation management, has a great article up on Unvarnished. The author, Molly Wood, explains what she thinks Unvarnished will be like.

[Unvarnished will] let anyone create a profile about you and then post “reviews” about your job performance, management style, reputation, behavioral quirks, and so on. Or, put another way, it’ll let co-workers or relative strangers subject you to anonymous and potentially defamatory attacks that are completely outside your control, can’t be removed or edited, and are ripe for abuse. So, that sounds like a super idea.

I’d like to think Unvarnished will put up a better system than that, but let’s face it–anonymity means people will write whatever they won without any repercussions. Are we going to get a cool new social networking site or more of same Ripoff Report-style internet libel?

http://news.cnet.com/8301-31322_3-20001507-256.html

Online defamation can unfortunately cost the recipient a large amount of time and money. Reputation Hawk can greatly minimize that damage.