Doctors and Online Reviews

Posted by admin | Uncategorized | Wednesday 27 March 2013 12:28 am

Doctors have more to fear from online reviews than most professionals. After all, doctors have a high rate of loyalty amongst their customers, so the first impression is likely the most important. Doctors have to be wary, then, of online reviews that might impugn their character of their practice.

It takes a very long time to build up a reputation in the physical world and just a whiff of unpleasantness could undo it all. It’s not much different in the cyber world, where a company’s online reputation evolves with its brand image – which can be sullied by malicious stalkers of the net, tricksters, bloggers or even business competitors.

Repumatic is a tool that a lot of people have found very useful in preventing negative or damaging reviews online. They can offer the ability to develop websites that trusted by Google from the beginning and turn them into successful review websites for their practice or company.

Unwanted publicity can be like a virus on the Internet. There are firms such as Reputation Hawk that specialize in cleaning it up.

A History of the Online Reputation Management Industry

Posted by admin | Uncategorized | Saturday 25 June 2011 1:35 am

Online reputation management is an incredibly important industry that really got started in the last five years. This is an industry that has thrived as the Internet has become more and more important in the every day life of individuals. Online reputation management is a unique industry in the history of the Internet. It involves public relations and search engine optimization work.

The online reputation management industry is new because it has not been a long time that online reputations have actually mattered in the real world. For years, of course, Internet aficionados cared about their online reputations, but it is only recently that online reputations have become important offline. These days, businesses will Google you before they hire you, blind dates will put your name into search engines in order to dig up dirt, etc. This leads people to want to be more protective of their online reputations.

Online reputation management began mostly in developed countries like the United States, United Kingdom, France, etc. It has since expanded to many of the less developed and developing countries. The industry has grown by leaps and bounds over the last couple of years. It has developed niche sectors over the years, for celebrities, famous athletes, businessmen, etc.

There are few people or businesses that could not benefit from some type of online reputation management or another. Everyone from the most famous world icons (read: David Beckham or President Obama) to the most normal individuals (e.g., me or you) needs to look after their online reputations and there is no better way to do it than that.

Ebay was one of the first companies to deal in online reputations. They created a system whereby users would rate and leave comments about other users who sold things on their website. This crowd-sourced ratings system turned out to be immensely popular and very helpful to buyers, who quickly learned who they could trust, as a community, and who they could not. This ability to have some users aid others in their buying or selling preferences would become a popular model, mimicked by Yelp and other review websites. Eventually the method would expand to include businesses and people who never signed up for this ratings system, and thus exercised no control over how they were perceived. In many cases, there were not even ways to rectify or appeal the bad ratings or comments. This is how online reputation management first came onto the scene. The industry is now worth hundreds of millions of dollars worldwide, with firms handling all different types of online reputation management issues. As the Internet changes and evolves, so will the online reputation management industry.

This is the Wikipedia page for Online Reputation Management. It isn’t exactly chocked full of information, but it’s a good start:

This is a relevant article about online identity/reputation:

This is an excellent New York Times profile of the industry. It is by no means all-encompassing, but it’s a good piece:

Cleaning up your search results is possible through firms that specialize in Internet Reputation Management. Reputation Hawk has offered this service since early 2007 when the industry first began.

The Facebook Effect

Posted by admin | Uncategorized | Wednesday 25 May 2011 9:41 pm

Facebook is one of the most important websites in the world right now, rivaled only by Google, really. Facebook drives a ton of traffic and is therefore well-ranked by Google, too. This means that if someone Googles you, they will generally find your Facebook profile first, assuming it is open to search. It is surprising, then, that so many people do not care how their Facebook profiles portray them.

Reppler, a month-old firm that markets online reputation management tools, released Monday the results of a survey of 30,000 users. The data show that 47% of those users have profanity on their Facebook wall. Of those users, 80% have at least one post or comment with profanity from a friend. Posts and comments with profanity on a user’s Facebook wall come from friends 56% of the time.

This is a shockingly high number, isn’t it? With so many people out of work, you would think more of them would be concerned about professionalism and networking. The truth is that most people simply don’t think about it until after the damage has been done. This is a shame, because it’s such an easy problem to fix.

Online Reputation Management Services have been provided by Reputation Hawk since early 2007.

The Bing/Facebook Agreement

Posted by admin | Uncategorized | Tuesday 19 October 2010 3:53 am

Everyone seems to be raving about the Bing and Facebook agreement. Certainly it means big things for the Internet reputation management, and analysts are very excited about how this could impact the industry. Microsoft made the announcement on October 13th. They had the inside track thanks to Microsoft’s investments in facebook and ownership of Bing–it was natural that the two would at some point strike a deal that was mutually beneficial.

For example, a user searching for a restaurant may see comments from his or her Facebook friends who went to that restaurant and liked it.

This recommendation is a strong social signal and one that Google failed to provide with its own Google Social Search earlier this year.

Of course, this social search system that Bing plans to build will take time to be made more successful. In the beginning, at least, the system will not work perfectly. As of right now, Bing only has about 11% of the search engine market share, but that number could go up after this measure.

Internet Reputation Management is the practice of shaping a company or person's search results. Reputation Hawk has provided this service since 2007.

Doctor My Search Results

Posted by admin | Uncategorized | Sunday 3 October 2010 12:42 am

Doctors of all sorts deal with defamation issues, especially online. Whether they are a dermatologist, urologist, plastic surgeon, or general practitioner–you can be sure of the fact that they have faced some sort of online defamation. Often, doctors check their google results, only to find that their honor or work have been impugned on some blog, on a doctor rating website, or in a forum.

It does not take much to ruin the career of a doctor. The fact that they handle important health issues means that people need to be able to trust them. If complaints, even obviously untrue ones, or baseless assertions are to be found online, then most doctors will lose business as a result.

Physicians have very little recourse for these sorts of problems. One of the only ways to solve this problem is through use of reputation management services. This will not erase the negative listings, it will simply replace them with more positive ones in search results. This might not seem like a big deal, but it can work wonders.

Negative Publicity online can immediately hurt a company's profitability. Reputation Hawk specializes in suppressing unwanted publicity.

Do Not Reply To Negative Comments

Posted by admin | Uncategorized | Thursday 12 August 2010 1:56 pm

Many individuals are interested in the world of Internet reputation management, but they have no idea whether they should pay attention to the things being said about them or their company online. They have seen negative comments, but do not know what the right course of action is.

If a negative review or comment is hurting your ability to function or in any way limiting your business opportunities, then it is worth tackling. The long term damage of these sorts of comments cannot be underestimated on the Internet. As everything else on the Internet, negative comments spread like wildfire.

If your company has been reviewed or commented on negatively, though, do not reply to it. This will only serve to boost the Google ranking of that page. This means that you secure that page’s important to Google and make it more difficult to knock out of the top ten or twenty links.

Search Engine Reputation Management is the practice of suppressing unwanted publicity in major search engines. Reputation Hawk is a leader in this field.

BP’s Instant Crisis

Posted by admin | Uncategorized | Tuesday 27 July 2010 5:26 pm

The example of the month for Internet reputation management problems is British Petroleum. Their massive oil spill off the coast of New Orleans, an already-embattled city in a struggling state, has caused a reputation problem the likes of which have not been seen since Enron.

Live video feeds of the spill and constant, accurate updates have created a maelstrom of anti-BP commentators and a staunch base of concerned citizens. The brand has taken a beating from angry individuals, influential opinion leaders and, notably, the satirical spoof Twitter account @BPGlobalPR, whose administrator offers gems such as: “Free speech is an American thing. We’re a British company. You do the math.”

That this spoof account has almost 184 000 followers, which is more than 10 times those following the real BP Twitter account, @BP_America, is an apt illustration of the power of the speeding bullet that is social media. This bullet seems to have pierced the heart of BP’s share price, which has plummeted by tens of billions of US dollars. The cost of responding to the crisis promises to generate similar losses.

All of this instant-reaction style social media means one thing: That an online reputation crisis can spread to a global scale in a matter of hours.

Reputation Hawk was one of the first companies to specialize in the field of Internet Reputation Management.

The Rise of FourSquare

Posted by admin | Uncategorized | Thursday 22 July 2010 10:54 am

Unless you’re an avid mobile Internet user or are seriously into the social networking scene then you may not have heard of FourSquare and nor may you have heard of the craze that is called geo-tagging. Don’t scoff at it just because you’ve never heard of it because the majority of us had no idea what micro-blogging was until Twitter erupted into our browsers.

FourSquare is the epitome of geo-tagging, the granddaddy of such applications. Visit a new location, tag it as visited using your mobile and the FourSquare site and you will be rewarded with points and other rewards. You can also leave a comment and even review the place you visit.

As you can imagine once the site began to gain in popularity having achieved something of a cult following, small local businesses really started to sit up and pay attention. Their business could be listed on the FourSquare site and users were then actively encouraged to visit and tag it. Small businesses, and especially local bars and cafes, were among the first to leap on the idea but bigger organisations soon followed.

FourSquare now boasts more than 2m users which is a very impressive total for a service that is predominantly used on mobile phones with internet access. What’s more, if you own a business and are looking for inspiration to get involved then look no further than pizza company Domino’s. Having beaten analyst predictions and returned a decent profit in very difficult market conditions, the company put a lot of their success down to their FourSquare initiative.

If it’s good enough for Domino’s then surely it’s good enough for your business isn’t it?

Online defamation can unfortunately cost the recipient a large amount of time and money. Reputation Hawk can greatly minimize that damage.

Is Facebook Like A Relationship?

Posted by admin | Uncategorized | Wednesday 7 July 2010 1:24 pm

I read an article recently at one of the Chicago Tribune’s news blogs, about facebook and how to protect against online defamation. It would be enlightening to many people, I think. Judging by how I’ve seen many people use social networking sites, they need to read this.

Using Facebook is a little like being in a relationship. When things are going well (people are “liking” your status updates and commenting on your photos), you couldn’t be happier with it, but if, for whatever reason, you decide to part ways, you realize it knows way more about you than you wish it did.Once your information is out there, it’s out there.

Seventy percent of America’s hiring managers have rejected job candidates based on what they found when researching candidates’ social networking profiles, according to a Dec. 2009 Microsoft survey.

“Some job seekers are turning to Online Reputation Management (ORM) firms to help them improve their digital personas,” according to a press release from the Privacy Rights Clearinghouse, a non-profit consumer information, privacy protection, and advocacy program.

But ORMs cannot permanently remove embarrassing content from the Internet any better than you can, so why pay for their services? offers job seekers several helpful (and free) methods to clean up their online profiles:

Continue reading the rest of the article in order to find out what the methods are. They’re well worth reading.

Reputation Management services are becoming a crucial need for any company with an online presence. Reputation Hawk is a leader in this field.

Protecting Children From Online Defamation, Libel, or Threats

Posted by admin | Uncategorized | Monday 28 June 2010 1:24 pm

This article at the New York Times is an excellent example of the sort of problems that are occurring these days because of the rise of the Internet and, particularly, the rise of social networking sites. This is not the fault of the Internet, of course, it is simply due to the fact that we have not yet encountered these problems and thus have no idea how to handle them.

Schools these days are confronted with complex questions on whether and how to deal with cyberbullying, an imprecise label for online activities ranging from barrages of teasing texts to sexually harassing group sites. The extent of the phenomenon is hard to quantify. But one 2010 study by the Cyberbullying Research Center, an organization founded by two criminologists who defined bullying as “willful and repeated harm” inflicted through phones and computers, said one in five middle-school students had been affected.

Affronted by cyberspace’s escalation of adolescent viciousness, many parents are looking to schools for justice, protection, even revenge. But many educators feel unprepared or unwilling to be prosecutors and judges.

Often, school district discipline codes say little about educators’ authority over student cellphones, home computers and off-campus speech. Reluctant to assert an authority they are not sure they have, educators can appear indifferent to parents frantic with worry, alarmed by recent adolescent suicides linked to bullying.

Whether resolving such conflicts should be the responsibility of the family, the police or the schools remains an open question, evolving along with definitions of cyberbullying itself.

Nonetheless, administrators who decide they should help their cornered students often face daunting pragmatic and legal constraints.

The entire article is well worth a read. It brings up some very good questions in regards to how the law should or should not be changing and evolving in order to meet the new challenge of the Internet.

Online Defamation is becoming increasingly common amongst industry competitor's. Many organizations are using firms like Reputation Hawk to clean up and secure their search results before the unwanted publicity impacts their bottom line.
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